Want to improve online sales? Start by
understanding how customers interact with
What is search engine optimization?
I define search engine optimization as a group of factors
and activities with the end goal of increasing the
website’s overall findability in search engines for a given
term or phrase. An SEO must understand customer
behavior and the all-encompassing factors that improve
customer traffic and performance on a website. This
book will show you how to do just that!
This book will cover topics such as
- The basics of Search Engine Optimization
- Correcting the easy and often neglected SEO items
- Setting up SEO on WordPress, Shopify, and other platforms
- The major tools needed for SEO and how to use them
- How to leverage customer data to make corrections to
- the website and increase sales
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