Description

Want to improve online sales? Start by
understanding how customers interact with
your website.

What is search engine optimization?

I define search engine optimization as a group of factors
and activities with the end goal of increasing the
website’s overall findability in search engines for a given
term or phrase. An SEO must understand customer
behavior and the all-encompassing factors that improve
customer traffic and performance on a website. This
book will show you how to do just that!

This book will cover topics such as

• The basics of Search Engine Optimization
• Correcting the easy and often neglected SEO items
• Setting up SEO on WordPress, Shopify, and other platforms
• The major tools needed for SEO and how to use them
• How to leverage customer data to make corrections to
• the website and increase sales