Description

Want to go beyond Google analytics basic functions and increase customer onsite engagement?

Google Analytics Beyond Advanced is the third in the set of Google analytics books that covers the basics all the way up to advanced options and settings in GA 4. This book focuses on these higher-end functions and account settings.

This book will cover topics such as

• User engagement,

• how to track it,

• why it is important

• Setting up and using custom dimensions in GA4

• Understanding filters and how to screen out unwanted content

• How to customize channels in GA4

• Troubleshooting tag and tracking issues